Google Tag Manager
Server-Side
Take back control of your data and improve the performance of your websites and marketing solutions
What is the principle ?
With exclusive automation features and a 100% European service, only selected data is shared with third-party services, addressing issues of personal data transfers and the end of third-party cookies
How does it work?
Allows the placement of "secure first-party cookies" with an extended lifespan
How ?
Thanks to server-side data transfers managed by the publisher’s site
For what purposes ?
Offers an alternative to third-party cookies and renders ad blockers ineffective
What are the advantages ?
Optimization of measurement, tracking, and web performance
SIRDATA OFFER
Our Server-Side solution includes two components, which can be subscribed to separately or combined
GTM SERVER HOSTING
Host your sGTM instance on a robust and fast European infrastructure
GTM-HELPER FEATURE
Enhance your daily performance with this additional layer of data processing security
100% European hosting
Servers hosted in Europe by exclusively European providers
European sovereignty
Boost your performance with GTM-HELPER
An additional data processing layer that automates and optimizes data use
Advanced ad-blocking resistance
Through advanced script rewriting in addition to URL rewriting
Data enrichment
Proxyfication, cookieless ID… all managed by the publisher’s site
Processing transparency
Configurable processing that can be audited remotely
Compatible with all hosting providers
GTM-Helper works with Sirdata, Google Cloud, AddingWell, …
GTM-HELPER boosts your performance !
Site Performance
- Fewer partner scripts loaded in users’ browsers
Tag Optimization
- Automatic data reordering to provide the right information at the right time in the data layer
- Grouped loading of the CMP, GTM, and Consent Mode V2
Sustainability
- Publisher site has full control over collected, received, and shared data
Services that can be optimized through GTM-HELPER
IMPACTS
Immediate benefits created by
GTM-HELPER
-
SITE PERFORMANCE : faster loading of site scripts
- AUDIENCE MEASUREMENT : increased traffic measured in Analytics
- R.O.A.S. (Return On Ad Spend) : increased Facebook reach measured
+1%
Performance
1%
of satisfied clients !
+0%
Audience measurement
+0%
ROAS
Simple pricing based on monthly hit volume
3 options available :
/ month
Hosting sGTM
without the GTM-HELPER feature
- Based on hits / month
- Multi-container
- Multi-container
- 7-day free trial
- ...
/ month
Hosting + GTM-HELPER
for maximum performance
- sGTM Hosting
- GTM-HELPER feature
- Turnkey installation
- 7-day free trial
- ...
/ month
GTM-HELPER
whitout sGTM hosting
- Advanced ad-blocking resistance
- Tag optimization
- Data enrichment
- 7-day free trial
- ...
Besoins de plus de détails ?
GTM Server
What is a ‘secure first-party' cookie ?
In more technical terms, these are HttpOnly cookies delivered by the server. Their characteristics prevent JavaScript from accessing them, offering protection against malicious actors
What is the purpose of a CDN?
A CDN (Content Delivery Network) is designed to improve the loading speed and performance of websites by distributing content across multiple servers worldwide, reducing latency and providing faster access for users
Who are your server hosts ?
Our servers are managed by two providers: Scaleway - part of the French Iliad Group, and Hetzner, a German operator. We have set up redundant physical infrastructures with these hosts in France, Germany, and the Netherlands
I have multiple containers, domains, and zones. How much does it cost ?
At Sirdata, we only charge for actual services. Whether you have multiple domains, containers, or zones, this has no impact on your billing or service quality
“Is it complicated to set up ?
No, there’s no need for a DevOps or code. Simply configure GTM for your site, set up your GTM DNS, and provide us with its ID. Sirdata takes care of the rest. If you already have a GTM deployed, setup is even quicker
GTM Helper
How is GTM-HELPER more effective against ad-blockers ?
GTM Server allows for URL rewriting of scripts, and GTM-HELPER complements this by automatically rewriting scripts, achieving optimal ad-blocker bypassing
This also helps prevent the blocking of certain tools like a CMP or a chatbot
How does GTM-HELPER improve consent management ?
GTM-HELPER can block cookies managed by third-party tags that would otherwise be set by Google Tag Manager without consent
What is the purpose of proxyfication ?
Proxyfication enables the handling of personal data transfers outside the EU via a proxy. This secures the transfers and data flows of European users’ personal data, ensuring regulatory compliance
A dataLayer ? What is it ?
A dataLayer, or data layer, is a tool used to temporarily store data on user interactions with a website or application. It allows you to manage your data centrally, optimizing its use
Is it complicated to set up ?
No, there’s no need for a DevOps or coding. Simply configure your GTM tag’s DNS
Shall we call you back?
Ours experts
- Will study your issues
- Will give a live demonstration of Sirdata
- Will show you how accurate our solutions are